Anthea Palmer & Geoff Achison
ANTHEA PALMER
Anthea Palmer is a serial entrepreneur, but she quite likes the term “passionpreneur” because as she says, “I’m fortunate enough to be working in an industry that I’m crazy about!” In 2014, her zeal in the creative arena took her all the way to China, establishing Jimmy Hornet; a live music venue.
Anthea Palmer at Jimmy Hornet (China)
She created a tour of the region and successfully registered the business as a wholly owned foreign enterprise in China (a process not for the faint-hearted) and opened Jimmy Hornet Zhongshan in September 2016. For two years Jimmy Hornet Zhongshan hosted international performances by musicians from Australia, the USA, Italy, Brazil, and Argentina.
In early 2020, Palmer opened Jimmy Hornet in Richmond (Melbourne), Australia. Connecting performers and audiences in a vibrant part of Swan Street's artistic community, Jimmy Hornet introduced a one-of-kind multifarious curation of music and art, tapas and tipple. An intimate music lounge with snazzy food, a serious liquor offering, a bold interior, and of course, great music!
She then opened an art gallery, The Loft, just a block up the road from her music venue and made her first foray into publishing a magazine, The Hornet Press. Pop Preservation Society’s vision of working and supporting music artists collided with Jimmy Hornet's vision of building a music community and so they developed a partnership of presenting shows from Pop Preservation Society’s network of artists.
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More recently, Anthea has taken the deep dive of re-branding her digital magazine (The Hornet Press) and will be releasing "Jimmy Hornet Magazine" Issue #1 in March 2023. It promises to be "a hundred pages in high-quality print, with stunning design, and topics that will make you go Hmmmmmm."
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Anthea was recently appointed the role of International Marketing & Publicity and is tasked with getting the message out for all things Pop Preservation Society. She is currently working on the label's priority artists including Lipstereo and Saturday's Child.